We're Professional. We mean business.

You've seen these people before.
They are the nameless ghosts that inhabit websites and crappy brochures across the globe. Don't they just reek of professionalism?

"We're dressed up, but not wearing ties because that's too old-fashioned, but we are very serious about [insert your business here]."

Great, so now we're stuck with bad clip art and lame attempts at "professionalism".

In years past this was different. We expected professionalism and a certain look that went along with that. But now it's gotten cheap and way too easy. Any chump can buy a domain name, buy some stock images of "professional people" and WHAMMO! Instant credibility.

I think professional has seen its day come and go.

People no longer want professional, they want something different.

They want personal attention.
They want you to be able to relate to them.
They want you to speak to them on their level.
They want you to make them feel important.
They want you to care about them.
They want you to listen to them rather than spouting off constantly.

You went to a great school and got a degree? Who cares?

You've been in business for 19,000 years? What's that got to do with me?

You got your insurance license and financial license? Great, you can pass a test? I had those licenses too and I didn't know diddly-squat!

You wear a suit and tie? Great, what is one reason why you're better than the next guy?

You know buzzwords like synergy, quality customer service, and win-win? Terrific, prove it. 

Stop trying to be professional and work on being human. We'll like you better that way - and you'll probably make more money to boot.