That's a pretty tall order isn't it?
Why not just satisfy your clients, or meet their expectations? Why should "Wow!" be the measuring stick? Why can't you shoot for just plain 'ol good?
That's a great question.
Because good isn't good enough. Good doesn't strike the necessary emotional chord. Good has never produced joyous laughter or tears. "Wow!" produces emotion.
I've identified the 3 components that comprise "Wow!" The first of which is Surprise.
Surprise is the opposite of expected. Surprise is being greeted at my car door with an umbrella to shield me from the rain. Surprise is having your needs met before you even think to ask.
And believe it or not, Surprise is surprisingly easy to pull off. Sometimes Surprise is simply doing what you say you'll do (sad but true).
At the very least just run around shouting "SURPRISE!" randomly. It may not not increase your business but it will increase people's awareness of you - and that's probably more than you had before.
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