Friday, March 19, 2010

Friday's "Duh" Book Excerpt

An excerpt from an amazing book (Getting Everything You Can Out Of All You've Got) by an amazing author, Jay Abraham.

"Awesome service is admirable but trite. Falling in love with your clients means taking responsibility for their well-being. Putting their best interests ahead of your own.

Most people think, 'What do I have to say to say to get people to buy?' Instead you should say, 'What do I have to give? What benefit do I have to render?' It has nothing to do with sales shenanigans or trickery or schemes. It has everything to do with what benefits you give your clients.

The focus of your concern should state to the client, in essence, 'You matter. Your well-being is important to me.'"

Stop being selfish - it's killing you.

2 comments:

  1. The best gift you can give to a client is the ability to secure their future with the gift of motivation.

    By motivating them to constantly want grow in all aspects of life.

    Once one has motivation, there is no stopping them!!!

    ReplyDelete
  2. Very true Kev- great comment! I'm a product of exactly that!

    ReplyDelete