Back in the day holding a sandwich board, like the guy in the picture, was a popular form of advertising. Well, it appears that it's back. I've been noticing it more and more as I drive down South Florida Ave - the main road through Lakeland - but today it really struck me. I really SAW what was going on.
If you read my post yesterday, I talked about how many business consultants focus on improving the business, or the Transaction, for the business they're consulting. They'll change pricing, or advertising, maybe renegotiate vendor contracts, and perhaps sell off portions of the company, and on and on and on. But what's missing?
The people.
They forgot about the #1 key to success which is serving the clients first and foremost. They forget that the human element of business is often the most overlooked, yet one of the most significant things in a business.
And so now driving past Pizza Hut, and the Cash for Gold place, and the pizza buffet place, and sandwich shops you see real, live people holding signs out front. Why are they doing this?
Because we all crave human interaction. Normal signs and billboards and bus benches are no longer seen like they used to be. We've had to revert back 50 years to people holding signs on the roadside just to get noticed. Everyone wants to be noticed but are they doing anything notice-worthy? Not really, no.
This form of advertising will be scrapped before you know it. They do, however, have something right...focus on the people.
It's all about the people.
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