Safe stories are boring stories

Moxie.

Chutzpah.

Guts.

Courage.

Daring.

Bravery.

These are the elements found in the stories we like and the ones we repeat over and over. No one cares about reading a book about climbing a 20 ft tree, we wanna read about climbing Mt. Everest.

We don't talk about our one hand that has no scars, we talk about the one that does. There's a story there. And we like stories.

Stories engage. Stories capture. Stories last.

What kind of story is your life?
What kind of story is your business?
What kind of story is your job?

Is it worth talking about or have you settled for a non-story, a non-event, a non-challenge, a non-gutsy existence?

If you're still breathing it's not too late. Create a new story.

This applies to people as much as it does to the businesses they run. Most businesses are so boring that it's pathetic. And I don't mean we can all be like Richard Branson and do insane stunts to promote our mega-brand. I simply mean that we can, and should, find meaning in everything we do. 

And for your sake, find a story that is characterized by more than safety. Being safe all the time doesn't make for a good story. Introduce a little peril, a little adventure. Remind yourself why you're alive - it may just keep you that way.