In addition to being the Architect of Wow!, I also like to consider myself as a Give-A-Damn repairman (totally different from the Maytag repairman by the way...). I realize that's blunt and somewhat crass, but to be honest too many peoples' Give-A-Damn be broke!
Well actually that's not totally true. Their Give-A-Damn is working at 50% of it's capacity - but it's the wrong 50%. It's only functioning toward what they want, not for what anyone else wants.
Harry Beckwith wrote a really good book entitled: What Clients Love. In that book he made an interesting distinction between vision and mission. He said that your vision is selfish. It's what you want to accomplish for yourself. Not a bad thing of course, but it's not all about you...
Your mission, on the other hand, pertains to the broader societal impact you want to have. Your legacy, your contribution, the demonstration of your selflessness.
In other words, your Give-A-Damn only works at 100% capacity when you have both your vision AND your mission in place.
By all means, you need to know what you're personal aspirations are. But that doesn't mean you can forgo helping others get what they aspire as well.
(Although ironically, once you focus your Give-A-Damn on helping others achieve their visions, yours seems to manifest all on its own.)
Take a long, hard look at your Give-A-Damn - does it need an overhaul?
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